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BEHIND SIMPLY DU JOUR

Simply Du Jour means “simply of the day”. Life is made up of moments. Moments create days, days create months, months create years, and years create life. From a young age, I learned to define myself and my life through numbers. As an athlete, it was the score I could/was expected to put up based on my performance. As a student, it was the grades I made on my exams. Personally, it was my number on the scale. Professionally, it was the sales goal I was expected to achieve. I was constantly living being focused on what I wanted to achieve and I was never present in my life. From the outside looking in, it looked like I had it all. In reality, I felt the complete opposite. It wasn’t until I took my first big girl job, in a big city that I discovered how unhealthy and toxic my way of living had become. Most people would think I was crazy for walking away from the job I had, because it was a “dream job”. But, something inside of me was telling me I needed to take a step back, focus on myself, and get healthy again. That is exactly what lead me to create Simply Du Jour, Inc. Throughout this journey I’ve discovered that each day is a blank slate and you have the power to create your own story. What better way to tell your life story than through your wardrobe? Fashion has a way of telling a story without saying a word and just like life, that story can change at any moment with even the smallest accessory! That is exactly what SDJ embodies. Living in the moment, taking in the beauty of every day, and giving people the tools to create their own story through their wardrobe. I can’t wait to see where this journey with Simply Du Jour takes me!!